Archive for October, 2007

This is the second part of a two part article
Applying NLP on your auction description
Using NLP on ebay can be very effective however as with all things, you should use some common sense and not overdo it.
When you write your NLP laced ad description, formulate a plan. The following is an example of the order of operation.
1) Elicit Values
Eliciting Values simply means putting yourself in your customers’ shoes and find out their needs and wants. Know your target market.
Some of the questions you can ask yourself are:
- What do they want?
- What do they like?
- What are they afraid of?
- Can my product or service fulfill that need?
- How much would they pay for much a service or product?
Some of the answers to the questions above are already there on ebay market research section. Use ebay pulse to find out what they want. Check the completed items on the average selling price of your product or service.
2) Set up mental states, bind them linking to your product or service
I have already mentioned this in the first part of my article. It is called Thought Binding. Since I already talked about it, I shall not go into detail here.
Essentially, it is about building a chain of states, with the first link being the current state they are in now to the final state you want them in.
For example, they are in a state of indifference about buying your product. That is the first state. The final state is you want them to be drooling about your product and whipping out their credit card to buy after reading your auction description.
Using curiosity, intrigue or just paint a picture in their minds how they will benefit by using your product.
3) Presuppositions – Influence the buying decision with ‘trick’ questions
Presuppositions can be used in ordinary sentences to help someone decide or rather decide for them indirectly. A presupposition is a question in which a person is choosing the path you indirectly set for them. So, in a sense you are not giving them a chance to say yes or no to your product.
One example is the following sentence
“You won’t the most out of the product just reading about it, since the best way is to experience it yourself”
Another example:
“Won’t it be great after you get (your product) and you can experience for yourself what it can do for you? Then you can just look back, smile that smile of satisfaction and wondered why you hadn’t got it sooner”
4) Binder commands
Binder commands or subliminal messages/command is the one of the most sneaky facets of NLP.
An example is “When you buy (your product) by today, you will also get X amount dollars worth of products free to the first 50 people”
The binder command is Get It Now.
The above order of operation is only an example and may vary from case to case. In most cases, you may need to change the order depending on your product or service.

About The Author

Dan Lim is an avid ebay fanatic who has been quietly earning a comfortable living online. For more ebay selling secrets and strategies, visit bestnzb.com.
Dan@bestnzb.com

Technorati Tags: NLP, Neuro Linguistic Programming

In this article we’re going to discuss some alternative treatments for someone suffering from ADD.

Unfortunately some people suffering from ADD cannot handle taking medication, either for psychological or physical reasons. For these people their only recourse is taking an alternative path.

There are many alternative treatments for ADD. We’ll be going over the most common.

One way to treat a person who has ADD is through what is called behavioral modification or intervention. This is a direct negative or positive reinforcement of the behavioral changes we want to have take hold in the child. For example, a child in class who never raises his hand before asking a question might be given a small reward by the teacher for restraining himself enough to raise his hand before asking the question. This is reinforced over and over until it becomes second nature to the child. In other words, the child learns to raise his hand in class before asking a question. Even if the child still blurts out the question after raising his hand he is still rewarded for raising his hand to begin with. It’s a small step but an important one. The theory behind this is that rewarding the struggle towards changing the child’s behavior encourages the new full behavior.

Another alternative treatment for ADD is the use of neurofeedback. This is where electrodes are attached to the scalp so the patient can actually see the brainwaves working. By doing this he can see the effect on his brain of staying calm in a given situation. This way he can learn to slow down or speed up brain waves.

Another thing that can be done is to hook up an interactive metronome to the patient. This metronome will assist the person suffering from ADD in focusing his attention through sound and movement patterns. This is supposed to also have a calming effect on the patient.

Then there is EFT, or Emotional Freedom Technique. This involves stimulating specific acupressure points while speaking certain words that reinforce behavior. This seems to trigger changes in the neurological system.

Another form of therapy is what they call “Animal Assisted Therapy” or AAT. This is the practice of getting a pet for the child to pet and even to take care of. This teaches the child responsibility and keeps his mind occupied. Many children who care for pets become more self regulated and calmer.

A very effective form of treatment is the small specialized classroom. These classrooms fill in gaps in learning that the child may have missed in his regular classroom, because of frequent outbursts. These classrooms incorporate learning with periods of vigorous physical activity, opportunities for success, and attention and reward for every accomplishment. These classrooms also provide naps for proper sleep and good food for proper nutrition.

In the final article in this series we are going to discuss how parents can cope with a child suffering from ADD and what support groups they have available to them.

About the author:

Michael Russell Your Independent guide to Attention Deficit Disorder

Technorati Tags: EFT, Emotional Freedom Technique, Energy Healing, Energy Psychology